Men and grocery shopping? Whaaa… That’s right. In fact, Rick Shea, of Shea Marketing, who specializes in supermarket consulting says about 40% of grocery shopping is done by men; that’s up 50% from two decades ago.
Bottom line, men are a huge growth opportunity for CPG and Grocery chains who have traditionally bought only through the woman’s purse strings.
Did you know End listeners are 92% more likely than the market to own a full-size car? Our listeners are also willing to drive 20-29 miles one way to purchase a new vehicle. Over 100,000 of our listeners own a luxury automobile. Our listeners are also more likely to buy vehicles that fulfill a need and speak to their individual style.
End listeners are not who you think they are. The End, a mature audience with real value that spend real money in real businesses in the Puget Sound area.