Rethink Your Media Mix A 107.7 The End Site

"Men and grocery shopping? Whaaa… That’s right. In fact, Rick Shea, of Shea Marketing,..."

Thu, 16 Feb 2012 10:52:38 -0500

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Men and grocery shopping? Whaaa… That’s right. In fact, Rick Shea, of Shea Marketing, who specializes in supermarket consulting says about 40% of grocery shopping is done by men; that’s up 50% from two decades ago.

Bottom line, men are a huge growth opportunity for CPG and Grocery chains who have traditionally bought only through the woman’s purse strings.

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- Jacobs Media: “Men and Grocery Shopping.” February 15th, 2012

"Did you know End listeners are 92% more likely than the market to own a full-size car? Our listeners..."

Wed, 01 Feb 2012 15:37:00 -0500

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Did you know End listeners are 92% more likely than the market to own a full-size car? Our listeners are also willing to drive 20-29 miles one way to purchase a new vehicle. Over 100,000 of our listeners own a luxury automobile. Our listeners are also more likely to buy vehicles that fulfill a need and speak to their individual style.

End listeners are not who you think they are. The End, a mature audience with real value that spend real money in real businesses in the Puget Sound area.

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- SEA/TAC; Scarborough R2 2011: SEPT10-AUG11; P18+

"If there’s one number that explains automakers rush to digitize their dashboards beyond FM/AM radio..."

Thu, 26 Jan 2012 11:49:00 -0500

“If there’s one number that explains automakers rush to digitize their dashboards beyond FM/AM radio it’s this: Gen Y will account for 40% of car buyers in 2012. And fresh research on this group of 19-31 year-olds shows they care more about “cockpit technology” than even a car’s overall safety.”

- Inside Radio

107.7 The End's Blog

Wed, 25 Jan 2012 14:02:00 -0500

For over 20 years, 107.7 The End has been connecting the Seattle sound with cutting edge consumers.

Our fair city is a music mecca, not for Blues, not for Country but for Alternative music. Since 1991, The End has defined music in Seattle and around the world.

Our station engages each week with 604,000 passionate and mainstream listeners every week.

Music that defined a generation, is now music for multiple generations. The End is now reaching it’s 2nd generation of listeners; which means, The End connects parents and their children with music that is uniquely Seattle. For this reason, it’s why you’ll hear songs from icon End artists like: Nirvana, Soundgarden and Pearl Jam to new music discovery artists like Foster the People, Mumford and Sons and The Black Keys. It is also why the End’s Deck the Hall Ball has sold out in record time the last three years.

The audience you reach with your dollar is mature, it has value. Whether it is income, education, lifestyle or employment status; The End is a station that connects to cutting edge consumers who are brand impressionable and important to the growth of your business. Here are some quick facts:

- Family focused: over 50% are married and 55% are parents with one or more children

- High income and employed: 1/4 End listeners have incomes of over $100,000+ and nearly 200,000 are white collar employees.

The End, Seattle’s exclusive Alternative radio station for over 20 years!

PS: Check out footage from our 2011 Deck the Hall Ball

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Wed, 25 Jan 2012 12:56:25 -0500